Alter is a clothing brand evolved from a love of cycling, while informed by an understanding of the complexity of other subcultures. Rotations are the roots of the operation, the mental rhythm achieved by hours of pedalling will forever be the altered state that keeps us all coming back.
Alter celebrates the rich history of cycling while disrupting its serious side and resisting the confines of conformity. Visuals draw from a well of inspiration that is decades deep, offering you an alternative cycling reality. Expect clean lines for long distances imbued with an outlaw spirit born from years of skateboarding and other creative outlets.
Conceived in London and advanced via our Melbourne-based design division. The progressive influence of these two cities continues to guide the evolution of Alter’s identity.
Alter your perception of what cycling looks like.